If video isn’t yet part of your content marketing mix, there’s ample evidence it should be. According to Cisco, videos will account for 69% of all consumer Internet traffic by 2017. An ideal medium for content marketing, videos engage, educate and encourage viewers to buy. In fact, a recent consumer survey by Animoto reveals 73%…
Event marketing is made to order for small to mid-sized businesses, nonprofits and other organizations with aggressive goals but limited sales resources. Participating in the right local, regional, national or international events allow you to present your sales story to many prospects in one place within a short period of time. Individual sales calling can’t…
A major advantage to direct mail is its capacity for one-on-one communications with the prospect or customer. Unlike other forms of advertising, you can get “personal.” What makes a great sales letter that motivates action? Here’s the breakdown: 1. Employ a “Johnson box”: Named after legendary direct marketer Frank Johnson, it features the letter’s key…
It used to be that scores, perforations, laminations, adhesives and other special techniques had to be added after your piece was printed. Not anymore! Nowadays, advancements in specialty substrates – that’s just printers’ speak for the materials you can print on - are not only eliminating costly and time-consuming finishing but also enhancing the attractiveness…