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Posts Tagged ‘nonprofit marketing’

Cause Marketing that Engages and Converts

According to Cone Communications, 54 percent of people made a purchase decision that was influenced by a particular cause. When done correctly, cause marketing can have a powerful impact on your brand’s reputation and your success. The struggle for many organizations, however, is determining how to incorporate the right cause into your brand so that…

Nonprofit Marketing Strategy: Manpower Over Money

While many charitable organizations are in search of donors, others are seeking something that’s often more difficult to get than financial assistance... and that’s someone's time. Here are five ways you can find more volunteers by bolstering your online presence: Your website is where current and prospective donors and volunteers go to research your organization,…