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Posts Tagged ‘target marketing’

Target Marketing: Personal Plus Relevant Equals Power

According to a recent InfoTrends survey, 64% of customer communications and marketing campaigns are personalized with one-to-one messaging, or targeted to a segment of customers or prospects. Only 35% are generic, one-size-fits-all. Across age demographics, InfoTrends research shows that the majority of people want to be marketed to with personalized information . . . and…