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Posts Tagged ‘Uncategorized’

9 Tips for a Persuasive Sales Letter

A major advantage to direct mail is its capacity for one-on-one communications with the prospect or customer. Unlike other forms of advertising, you can get “personal.” What makes a great sales letter that motivates action? Here’s the breakdown: 1. Employ a “Johnson box”: Named after legendary direct marketer Frank Johnson, it features the letter’s key…